AlaÏa

Alaïa is a Parisian fashion house with a couture soul. Since 1964, its eponymous creator, Azzedine Alaïa, has celebrated the power of femininity and the timelessness of beauty. Always beyond fashion. Always looking for perfection. A genius of the hand, and master of the cut, he changed the look of fashion in the 80s, enhancing the female body through his sculptural silhouettes. Today the Belgian creative director, Pieter Mulier, perpetuates his search for perfection and modernity, sharing the same passion for uncompromising arts and techniques. Form-driven creations and iconic fabrics are sculpted on the body, elaborating and sublimating women's free beauty.