Aries

Central Saint Martins graduate Sofia Prantera founded Aries in London in 2010 with graphic design legend Fergus Purcell and support from Slam Jam's Luca Benini. Combining an eclectic set of references such as cyberpunk, skateboarding and the rave scene, Prantera has created a luxury brand that dares to combine streetwear staples with haute couture, producing collections that are androgynous and also sometimes delicately feminine. Their slogan T-shirts and DIY denim have become favorites of Gen Z and fashion editors alike. With its mix of street and runway style, this luxury bohemian streetwear brand is gaining followers with each collection.